The story behind the name Black Locust.
A black locust is a strong, resilient tree with small thorns and white, lavender flowers. With a solid spine and winding roots, the black locust stands tall.
Just like a black locust, women weave their way through life, slowly growing in all directions, branching out and creating new paths where none existed before. Women weather storms with the changing seasons while remaining grounded, providing shelter and shade to mend and protect their loved ones from outside harm.
Women are the roots and the spine, the flowers and the thorns, embodying unparalleled beauty and strength.
The story behind Black Locust's logo, the arrow.
An arrow is launched by first being pulled back, then using momentum to launch forward. Time and again, women are pulled backwards by life's difficulties, but it doesn't hold us back. We learn from the past to help propel us forward.
With many paths to choose from, we're often stopped by a fork in the road. The arrow symbolizes purpose; choosing what we want and where we want to go. We aim towards our goals and build a path out of thin air to get us there. The arrow is a symbol for strength, power and love. The power to choose who we love and the strength to love ourselves.